[Fireside Chat] Transfer Pricing in a Changing Business Environment
30 September 2026
Join Tax Academy of Singapore on 30 September 2026 for a hybrid fireside chat exploring transfer pricing risk, digital business models, tax certainty, transparency and technology.
About the Event
Transfer pricing is no longer simply a question of documentation and compliance.
Changes in business models, digitalisation, global supply chains, intangible assets and increasing tax transparency are creating new considerations for businesses operating across borders. At the same time, both businesses and tax administrations are looking for ways to manage risk, prevent disputes and achieve greater certainty earlier.
Join the Tax Academy of Singapore for a fireside chat exploring how transfer pricing is evolving alongside the changing business environment — and what these developments could mean for businesses, tax professionals and decision-makers.
The session will bring together practical business, tax and policy perspectives on managing risk, cost and certainty in an increasingly complex international tax environment.
Event Details
Date: 30 September 2026
Time: 6.00pm–7.30pm
Format: Hybrid — in-person and online
Online platform: Zoom Events
Register for the Fireside Chat on Zoom Events (opens in new tab)
When registering, enter the access code: FIRESIDE
What will the discussion explore?
How evolving transfer pricing rules affect business models, supply chains and cross-border operations
Practical issues involving services, royalties, software and hard-to-value intangibles
How greater transparency, including public Country-by-Country Reporting (CbCR), may affect governance and reputational risks
How businesses and tax administrations can prevent disputes and achieve earlier certainty
Transfer pricing implications arising from new digital operating models and emerging forms of permanent establishment
How technology is changing tax compliance, risk assessment and tax administration
Why this conversation matters
Transfer pricing decisions increasingly sit at the intersection of tax, business strategy, governance and operations.
A change in the way a company structures its supply chain, licenses software, develops intellectual property, provides regional services or enters a new market can have transfer pricing consequences. Increased data availability and transparency are also changing how tax administrations assess these arrangements.
This fireside chat looks beyond technical rules to examine the practical questions businesses face when trying to manage their transfer pricing obligations while preserving commercial flexibility and avoiding unnecessary disputes.
This Fireside Chat is part of the WU-TA Advanced Transfer Pricing Programme.
The fireside chat complements Tax Academy's broader work in transfer pricing and provides an opportunity to explore some of the issues shaping the field today.
Those interested in developing a deeper understanding of transfer pricing can find out more about the WU–TA Advanced Transfer Pricing Programme, delivered in collaboration with the WU Transfer Pricing Center. (opens in new tab)
Find out more about the WU-TA Advanced Transfer Pricing Programme.
Frequently Asked Questions
How do I register online?
Select the Zoom Events registration link above and enter FIRESIDE when prompted for the access code.
Is the event online or in person?
The fireside chat will be conducted in a hybrid format, with both in-person and online participation. Please register through Zoom Events using the access code FIRESIDE.
Is the session suitable for business leaders who are not tax professionals?
Yes. Transfer pricing increasingly affects decisions relating to operating models, supply chains, intellectual property, technology and regional expansion. The session is intended to connect these considerations with the underlying tax issues.
Do I need prior transfer pricing knowledge?
No. A basic understanding of international business or taxation may be useful, but specialist transfer pricing knowledge is not required.
Is this a technical transfer pricing seminar?
The fireside chat is designed to be accessible to both specialists and business decision-makers. Technical issues will be discussed, but the emphasis is on their practical implications for businesses, governance and cross-border operations.